The new concept store imagines the retail experience as a process of discovery, and the showroom as an unfolding series of scenes and snapshots.
Open March 2018, Avenue Road Vancouver involved the transformation of a 12,000 sq. heritage site into a polished, yet personal space that unites the raw beauty of the West Coast, with the distinctive refinement of Avenue Road. In tribute to Vancouver’s elements, as well as its older architecture, Douglas fir columns from the original building were preserved and extended with blackened cold-rolled steel arches. These arches serve to frame the customer’s view, turning one’’s experience of the store in a series of ‘vignettes’ – from the expansive main gallery, to the carpeted bedroom corner, to intricate tea room and boutique flower shop.