Pedder Red

Measuring only 77m2, this shoes and accessories flagship is a small shop designed to act as a big one.

 
ACDO / Pedder Red, Harbour City

Services
Interior Design

Location
Hong Kong

Divided into three rooms, this high-traffic store in Hong Kong’s Harbour City Shopping Centre captures the feel and flow of a store beyond its size. A long rectangular gallery serves as a primary retail floor, providing an immersive shopping experience enhanced by narrow grey oak walls, bespoke wooden shelving and oak flooring. Next door, a smaller anteroom acts as the point-of-sale: a monolithic white marble counter is highlighted by the surrounded bright white space, and serves as a beacon to outside shoppers. These starkly contrasted, but complementary spaces keep shoppers moving fluidly between the store’s entrances, encouraging them to explore.

ACDO / Pedder Red, Harbour City
ACDO / Pedder Red, Harbour City
ACDO / Pedder Red, Harbour City